[Trending News] Without sponsor, Southwest does not happen this year and only comes back in 2026. It is “difficult to compete” with concerts in the year of municipalities, says Montez

The Southwest Festival, organized by the music in the heart, will take a break to “prepare the future,” the prosecutor said. Luís Montez, owner of the music in the heart, tells the observer that the decision was made for not finding sponsor for the event and being “difficult to compete” with free concerts from the city councils in an year of local elections.

“With municipal elections this year there are concerts from north to south of the country. It is impossible to compete with free shows ”, justifies Luís Montez about the decision to postpone the festival. In addition, he says, “the Sudoeste audience has changed their tastes.” The prosecutor advances to the observer that the festival is being rethought to “meet the demands” and that the first names of the poster must be announced in August.

Asked by the observer, Montez confirms that the music in the heart could not be able to find a sponsor for the festival that has been happening for almost thirty years in the Herdade of the White House, in Zambujeira do Mar. “We came back next year, with more time to get a sponsor,” says the prosecutor.

Music in the heart loses super bock super rock: “I wish good luck for the festival, I hope it goes well,” says Luís Montez

Regarding the relationship with MEO, which sponsored the event by 2023, Montez assures that he maintains good relationships “with marketing people” and throws: “I understand that it is a company that is on sale and does not want commitments, but when it comes one New shareholder I'm sure he will want to go back. ”

This week, TVI reported that the mark of the southwest festival was pledged by the tax authorities. To the observer, Luís Montez countered and says that the reported “is completely false.” “The southwest is from music in the heart,” he says to the observer. “What happens is that when it was from the pandemic the state gave the possibility of paying taxes to installments and that is what we did. Nine installments are left. With this all I decided that by March I solve this. ”

Speaking to Jornal Económico this Friday, Montez attested: “We have an agreement with the Tax Authority and Social Security, that is, statements of regularized situation. We were that [em 2023] We gave the southwest mark as warranty. I am doing capital injections into heart music as it is necessary. There is liquidity. ”

Montez's company's financial problems are not new. By 2019, music in the heart had already been the target of several lawsuits by suppliers who claimed late payments.

Since the observer reported that Super Bock Super Rock was not going to happen this year that the Sudoeste situation was given as uncertain. It was the advanced news throughout this week about the promoter's economic situation who pressured the music in their hearts to post on social networks, late Friday afternoon, confirming that the festival will make a “break”.

“The southwest is more than a festival – it is a place where memories are created for life. They are dives on the channel, friendships in campsite, dances until morning and unforgettable concerts. In 2025, we paused to prepare a new chapter. The future is ahead of us, and we promise it will be worth it. Until now! ”Read in the statement.

This is the third low for music in the heart in a few months. In October, Super Bock in Stock, a festival that took place annually in the fall on Avenida da Liberdade, did not happen for the first time in 16 years. In November, the observer reported the end of the partnership of nearly three decades between the prosecutor and the Super Bock brewer to hold the Super Bock Super Rock festival, which has been going on since 1995 promoted by music in the heart.

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