[Trending News] Super Bowl Streaming Free on Fox-Owned Tubi App: What to Know

There’s a new way to watch the Super Bowl this year. With Fox airing the game, the company’s free, ad-supported streaming service Tubi will deliver Chiefs vs. Eagles action to those viewing online. The 2025 Super Bowl will stream in 4k on Tubi.

Tubi was founded in 2014 and acquired by Fox in 2020 for $440 million (or roughly 20% more than Fox is paying broadcaster Tom Brady over his 10-year deal). In January, Tubi announced it surpassed 10 billion streaming hours in 2024 while serving 97 million monthly active users.

Tubi garnered 1.7% of total TV viewing time in December, according to Nielsen’s tracking, besting Peacock, Paramount+ and Max. Released in late November, a Tubi original movie, Sidelined: The QB and Me, set platform records for viewership in its first week before earning a sequel announced on Wednesday. Now even more sports fans are likely to check out the service.

“It’s legitimizing in the eyes of advertisers—who are either clients or not clients—and viewers,” Tubi CMO Nicole Parlapiano said in a video interview of the opportunity to stream the Super Bowl. “I don’t think people think of us and Netflix in the same breath, but I think that will change.”

CBS set records for last year’s Super Bowl, drawing an average audience of 123.4 million viewers across all platforms. It also delivered the most-streamed Super Bowl in history, including what the company called “a record-setting audience” on Paramount+.

Tubi is available on most streaming devices—including Amazon Fire TV, Apple TV, Chromecast, PlayStation, Roku and Samsung products. It’s also viewable on the web at tubitv.com. Tubi does require users to create an account to watch live sporting events, though executives touted the simplicity of its process compared to others.

“It should be pretty frictionless,” Parlapiano said. “We don’t even have the functionality to take someone’s credit card [information].”

Tubi currently airs NBA G League games and recently announced a weekly show with WWE.

“We see ourselves as the place where we can do sports culture and sports culture-focused stories,” Parlapiano said. “Playing in that nexus where sports meets entertainment culture, we will continue to evolve there.”

Record demand can create issues for streamers, however. Netflix CEO Ted Sarandos previously pointed to the “Super Bowl-like audience” the service drew for Mike Tyson and Jake Paul’s November fight, leading to experience issues for some viewers.

Parlapiano said Tubi is ready for the “thundering herd” of users likely to open the app right around kickoff, in part because it can rely on the infrastructure Fox has used to air past sporting events on other digital platforms. The Fox Sports app carried the 2023 Super Bowl.

All standard Super Bowl commercials will be available on the Tubi version of the broadcast; Tubi has also prepared its own spot to air during the game. Tubi’s Super Bowl feed will not offer pause or rewind functionality, a spokesperson said.

Tubi is producing its own pregame show, which will focus more on the culture of the event rather than strategic elements. The Fox pregame show will be available on the platform as well.

“The Super Bowl is one of the moments that is just such a cultural moment, and even people that don’t like football are watching,” Parlapiano said. “And so to be able to capture those more casual, entertainment-focused viewers and retain them, it felt like Tubi would be the best place for the business to do that.”

Sunday’s Super Bowl, hosted at the Caesars Superdome in New Orleans, will air across Fox, Fox Deportes, NBCUniversal’s Telemundo, and NFL+. Kickoff is scheduled for 6:30 p.m. ET.