[Trending News] McDonald’s Reveals Celebrity Breakfast Orders After Oscars

As ADWEEK reported at the time, McDonald’s is facing brand challenges including the so-called fast-food “value wars” and the fallout from an E. coli outbreak in October. Ex-CMO Hassan and Michael Gonda, the chain’s U.S. chief impact officer, said McDonald’s pledged $65 million to aid franchisees impacted by the incident, plus an additional $35 million committed to marketing programs to help drive people back into restaurants.

In January, McDonald’s overhauled its value menu for the first time since 2018 and launched a campaign starring actor John Cena.

McDonald’s Q4 2024 earnings disappointed investors, with revenue decreasing 0.28% year-on-year to $6.39 billion. Same-store sales at the company’s U.S. restaurants fell 1.4% in the quarter.

CEO Chris Kempczinski said in the earnings call that the company was moving with “urgency” to increase visitors, win back market share, and reclaim its “leadership in value and affordability.”