The Fonte Nova shopping center reaches this year an important milestone in its history: four decades in the service of the community. Maintaining a place of proximity, tradition and innovation, the commercial space, located in Benfica, Lisbon, is preparing to mark this date with a special celebration on March 8, from 17h.
That day, the central square of the shopping center will be the main stage of the party, providing visitors with an exclusive concert by Marisa Liz. In addition to the concert, the event will also feature a show of aerial acrobats and animation of a DJ. They will also be distributed candy across the public and there will be no shortage of champagne fluctors, served in an original way. As on any birthday, there will be no shortage of a cake, with the launch of Confettis and a commemorative cocktail, and to eternalize the date, a photowall will be available for everyone to register the moment.
Under the claim “from generation to generation, 40 years to make history”, the celebration reinforces the importance of Fonte Nova as a reference shopping center in Lisbon, which accompanied different generations and evolved with them. “These 40 years are much more than a simple celebration, they represent Fonte Nova's continuous commitment to its visitors and retailers. We are proud to be a business center of proximity, which grew side by side with families, maintaining a welcoming and genuine spirit. This event is our way to thank all who have done and are part of this story, helping us to keep the spirit that characterizes the center alive, ”says Helda Silva, director of Fonte Nova Shopping Center 27 years ago.
Fonte Nova opened doors in 1985 and quickly became a reference point in the region, combining trade, leisure and convenience in a welcoming environment. Over the years, he has been able to adapt to the new trends of retail and the needs of the public, maintaining a strong bond with the local community.
To make this birthday even more special, Fonte Nova has Ana Rita Clara as the center's ambassador to 2025. “It was with great enthusiasm that I received the invitation from Fonte Nova Shopping Center to be an ambassador this special year. Fonte Nova is an iconic space in the history of Lisbon, distinguishing itself by the values that I also share-the preservation of traditions, the look to the future and the creation of a family and welcoming environment for all, ”says the presenter.
Under the motto “The birthday is ours, the gifts are yours”, throughout 2025 will be held 24 GIVEAWAYS, with pieces from downtown stores. From January, two winners are drawn every month, ensuring that this celebration extends throughout the year.
The big party of the 40th anniversary will take place on March 8, from 17h, with a door open to customers, retailers, collaborators and visitors. The entrance is free.