[Trending News] Bath & Body Works Launches Disney Princess Fragrance Collection

Bath & Body Works’ latest collaboration with Disney celebrates Disney Princess characters through enchanting fragrances. The Bath & Body Works x Disney Princess collection features new products and scents inspired by Disney Princess characters.

Princesses featured in the collection include Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana.

Maurice Cooper, chief customer officer at Bath & Body Works, said,

“This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales in our most enchanting collaboration yet… As we continue the momentum of successful brand partnerships, we’re committed to creating even more meaningful ways to reach and engage consumers and position Bath & Body Works at the center of culture and innovation.”

The collection includes 85 products, including fine fragrance mist, body wash and cream, lip gloss, candles, hand soap and sanitizer, and decorative accessories that highlight icons from each character’s story.

Each fragrance was carefully crafted with a Disney Princess character in mind and designed to embody what each character represents and their unique personality traits.

Liz Shortreed, Senior Vice President of North America & Global Softlines at Disney, commented,

“The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess, with Bath & Body Works uniquely crafting fragrances that embody their individual stories and empower fans to embrace their own inner princess. This collaboration exemplifies how Disney weaves its princess magic into beloved national brands, delivering fresh products that delight both existing and new customers while maintaining consumer relevance.”

Royalty Scents

The Cinderella collection features notes of gardenia petals, enchanting musk, and sapphire blue amber, representing Cinderella’s tendencies to never give up and treat everyone with respect.

The Belle collection encourages consumers to be confident and comfortable being themselves, including notes of rose petals, sparkling buttercup, and whipped vanilla in the fragrance.

The Tiana collection is inspired by her drive and focus to make a dream real. The fragrance includes notes of delicate water lily, gilded amber, and shimmering bayou woods.

The Ariel collection incorporates notes of sea salt breeze, golden citrus, and coral waters that embody Ariel’s courage to explore new worlds and be resilient.

The Jasmine collection embodies how she defines her path and stands up for what’s right, including notes of sparkling jasmine flower jeweled currants and soft woods.

The Moana collection represents Moana’s bold and strong-willed spirit to save her people and home, featuring notes of lush green palms, plumeria breeze, and coconut water.

Royalty Scents

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