[Trending News] BARCALA: “Opez brings together the great leaders of business transformation in Alicante”

The mayor highlights the support of the City Council to the fourth edition of the Forum of Directors, which is held on May 28 at the ADDA, and which has become “an annual summit of those who make decisions in the world of business”

Mayor Luis Barcala highlighted this Wednesday during the presentation of the fourth edition of OpenDir 2025 that the City Council supports this open forum for managers “by conviction, within the framework of the necessary public-private collaboration, and because it is“ a summit that brings together in Alicante the great leaders of the business transformation ”. Under the motto “Business Metamorphosis: Evolve to revolutionize”, this fourth edition of OpenDir will be held on May 28 at the ADDA.

Barcala has stressed that operating has established itself as an “essential” forum to channel the ability to adapt companies to a world in constant process of change. “In this complex context, the transformation drags you if you are not able to direct it,” said the first mayor. “And operating brings together every year in Alicante to those who direct that business transformation, so it is necessary for public institutions to participate and support this forum,” he added.

The mayor has also underlined the convenience “of putting face to those who make decisions in the business world” and has defended “the need for these times of development of artificial intelligence, to remain the people directly responsible for that decision making, without prejudice to the tools of new technologies in that process.

In the presentation of the fourth edition of Openndir, which has taken place at the University Headquarters of Ramón y Cajal, the president of the Provincial Council, Toni Pérez, and the president of The Circle of Directors of Alicante, Eva Toledo, who has advanced the name of the television journalist of Antena 3, Vicente Vallés, as one of the speakers of the 2025 speaker on May 28.

The president of the Diputación de Alicante, Toni Pérez, in reference to the motto of this edition, stressed that “metamorphosis always comes and the important thing is to anticipate and have a meeting forum where ideas, creativity, participation, evolution, innovation are anticipated to take them to society.”

And, on behalf of pool Of sponsors, Rosa Piqueras, commercial director of Red Valencia Sur Caixabank in the Valencian Community has reiterated the entity's commitment to the province, its businessmen and managerial commanders. “For Caixabank and the rest of sponsors it is a pleasure to be a year present in operating, a forum with first level speakers that enrich us and help in this changing environment,” he said. “We are aware of how important it is to have these moments of professional, neutral and quality information that make us improve as professionals and more in times of international instability such as the current ones. For all this, we reiterate our commitment to the circle, with the companies and businessmen of Alicante and with this event, which is a reference at the provincial level, of the Valencian Community, and even national.

Overcoming, disruption and geopolitics

The first confirmed speakers endorse this purpose of providing personal and professional testimonies and examples that contribute value to the Alicante business.

Operating will feature the participation of Gustavo Zerbino, one of the survivors of the 1972 accident in Los Andes, whose spirit of overcoming has been reflected in films such as, or more recently the snow society. Zerbino is director of Company Cibeles, Leader in Animal, Vegetable and Human Health, representative of the Pharmaceutical Specialties Laboratory, Merck Sharp & Dohme. In his most social facet he is co -founder and vice president of the Rugby Without Borders Foundation to promote the values ​​of peace, respect or solidarity, in addition to being in charge of a reintegration project in the Uruguay prisons since 2010, which has already passed more than 600 inmates.

Pilar Manchón, senior director of Research Strategy at Google AI is another of the signings of this edition to address one of the star issues, artificial intelligence and how it will transform the world. Manchón leads the research strategy applied to conversational systems in Google AI and brings together more than two decades of experience in the world of this disruptive technology and has become a reference in the field of conversational systems. In addition, he is a member of the AI ​​strategy experts of the Government of Spain.

The third rapporteur, Vicente Vallés, director of Antena 3 News, where the nightly informative presents weekly. Influential and respected journalist in the profession Vallés is also an analyst, essayist and writer, with two books on international matters and the novel 'Operation Kazan'. And he has witnessed the main informative events since the late 80s as various electoral processes in Spain, the United States, France or the United Kingdom or the 11-S attacks in New York and 11-M in Madrid.

Toni Pérez reaffirms the Diputación's commitment to the OpenDir Business Forum

From the provincial institution, Toni Pérez has pledged to remain firm and strengthen the line of collaboration with the Business Association, “because we are convinced that the eagerness of the Circle of Directors of Alicante is constant and not only attends the training or need of the business fabric, but also contributes to the development of society, in this case, through a congress that is unique in the province and one of the most important of the Valencian Community”.

The act has also had the participation of the general secretary of the CEV, Esther Guilabert.