How to Get Your Game Rated by the ESRB: A Complete Guide

As a game developer, one of the pivotal steps in publishing your game is obtaining a rating from the Entertainment Software Rating Board (ESRB). This rating not only helps inform consumers about the content of your game but also ensures that your product complies with various guidelines governing video game distribution. In this complete guide, we’ll walk you through the process of getting your game rated by the ESRB, providing tips and insights along the way.

Understanding the ESRB Rating System

The ESRB is a self-regulatory organization that assigns age and content ratings to video games in North America and Canada. The ratings range from “EC” (Early Childhood) to “M” (Mature) and help parents and consumers make informed decisions. The process of rating your game involves a thorough review of its content, so understanding what the ESRB evaluates can help you prepare.

Preparing Your Game for Submission

1. Gameplay Clips and Documentation: To start, you’ll need to submit gameplay clips along with a detailed questionnaire about your game’s content. Ensure that your clips are representative of the gameplay experience and highlight any features that may influence the rating.

2. Content Descriptors: It’s essential to accurately describe the content in your game. The ESRB uses specific content descriptors such as violence, language, sexual content, and substance use. Be transparent and thorough in your descriptions, as inconsistencies may lead to an inaccurate rating.

3. Interactive Elements: Highlight any interactive features that may affect a player’s experience. This might include online interactions, in-game purchases, and user-generated content. Accurate representation of these elements is crucial for obtaining a fair rating.

Submitting Your Game

1. Choose Your Rating Category: Before submitting your game, decide what age group you believe it appeals to the most. Familiarize yourself with the different rating categories and refer to the ESRB guidelines to determine the most appropriate category for your game.

2. Register with the ESRB: Create an account on the ESRB’s website to initiate the rating process. You will need to provide essential information such as the title of the game, platform, and contact details.

3. Complete the Submission Form: Fill out the required forms about your game. This includes gameplay mechanics, storyline, and any content descriptors. Be as detailed as possible, as this information will play a significant role in the rating decision.

4. Pay the Rating Fee: The ESRB charges a fee for rating your game, which varies based on factors like the type and scope of the game. Ensure that you have the necessary budget set aside for this fee, as it is a standard part of the rating process.

The Rating Review Process

Once you’ve submitted your game and paid the fee, the ESRB moves into the review phase. Here’s what you can expect:

1. Initial Review by Raters: At least three trained raters will review your submitted gameplay clips and documentation. They will analyze the content based on the established criteria, watching for any potentially contentious material.

2. Majority Rule System: Following the review, the raters will discuss their findings and arrive at a majority consensus regarding the rating category and content descriptors. If there are disagreements, further discussions will ensue to ensure a fair evaluation.

3. Rating Confirmation: After reaching a consensus, the ESRB will send you a rating assignment. This may come with feedback on any content issues or recommended changes. It’s vital to understand that even if you disagree with the assigned rating, the decision is final unless you choose to appeal.

Post-Rating Steps

Once you have received your rating, you can move forward with your game’s launch. Keep in mind the following:

1. Display Rating Correctly: Make sure your game displays the ESRB rating appropriately on all packaging and promotional materials. This includes online listings, trailers, and social media posts.

2. Be Ready for Future Ratings: If you plan to update your game or release additional content, you may need to submit it for rating again. Always stay abreast of ESRB guidelines to ensure compliance.

3. Appealing a Rating: In the event that you disagree with the rating assigned to your game, the ESRB provides a process for appealing the decision. Prepare a well-reasoned argument and any supporting materials for consideration.

Conclusion

Getting your game rated by the ESRB is a critical component of the game development and distribution process. By following the steps outlined in this guide and ensuring that you prepare adequately, you can secure the appropriate rating for your game, ultimately helping it reach its target audience. Understanding the importance of the ESRB rating can enhance your game’s success in a competitive market, allowing you to connect effectively with players and their families.