[Trending News] Amanda Serrano signs lifetime agreement with MVP

Seven-division world champion and future Hall of Famer Amanda Serrano has signed a lifetime deal with Most Valuable Promotions, MVP announced on Tuesday.

The agreement will see Serrano, 47-3-1 (31 KOs), compete under the MVP banner until she retires, at which point she will become the chairwoman of MVP’s women’s boxing initiatives, leading the company’s efforts to identify, sign, develop and market its growing roster of female athletes.

Serrano, who turned professional in 2009, met MVP co-founder Jake Paul in 2020 when she fought on the undercard of his pro debut. Paul and fellow co-founder Nakisa Bidarian signed her to MVP the following year; since then, she has competed eight times under the company’s banner, including two epic matches against rival Katie Taylor – at Madison Square Garden in New York City in April 2022 and AT&T Stadium in Arlington, Texas, last November. The first battle was named Fight of the Year by Sports Illustrated, while the second – the co-main event of Paul’s bout with Mike Tyson – was viewed by 74 million live viewers globally.

Serrano and manager Jordan Maldonado previously entered a partnership with MVP to identify, sign and develop Puerto Rican fighters.

“Signing this lifetime deal with MVP means I can continue fighting – not just in the ring, but for the next generation of women in combat sports,” Serrano said. “MVP has always been committed to elevating female fighters, from being the first women to headline Madison Square Garden to breaking viewership records for women’s sports or making history with 12 three-minute rounds. Together, we’ve shown the world that women deserve equal pay, equal rounds and equal respect. I’m proud to build my legacy with MVP and excited to stay on after I retire as a fighter to deepen MVP’s impact and help create even more opportunities for women in the sport.”

In a statement, Bidarian and Paul said, “Amanda Serrano is the heart and soul of MVP. Her relentless drive, historic achievements and passion for uplifting other fighters are everything we are looking for in both signees and as future decision-makers alongside us at MVP.

“Amanda has paved the way for female fighters worldwide, shattering glass ceilings and demanding equality at every step. We are so fortunate to have her as both a fighter and a trailblazer who will continue to shape the sport long after she retires from the ring. This lifetime agreement is a testament to our belief in Amanda, not just as an athlete but as a visionary leader who will help guide MVP’s future and inspire generations to come.”